Category : Fast Food Brand Marketing Example
The hands-on approach in a hand free world is what makes KFC stand out in the crowd. The American fast food restaurant chain found its name in 1952 as ‘Kentucky Fried Chicken’, which later became a brand known as KFC. The brand is the world’s second largest restaurant chain and its tag of ‘finger licking good’ hits its mark for every visitor. KFC’s brand marketing campaigns also maintain the same crustiness as it regales the company’s history.