Traditional advertising has never been a perfect fit for financial products. The products and services that make one company unique may be too complex to explain in a short TV spot or banner ad. But with video marketing, you have the freedom to drill down on those differences in an engaging, cost-effective way.
In this article we look at 20 financial services video marketing examples that are on the spot. Watch these videos to get ideas for marketing your own financial video marketing offering. Here we go :
Citibank Financial Product Marketing
Category : Credit Card Marketing Example
Citibank lives up to its legacy by offering a full line of credit cards to people of all credit levels. This includes student credit cards and credit cards for small business owners too. Watch the financial product marketing example to check out the features of the Citibank Credit Card which make managing your finances safe and effective.
Prudential Financial Product Marketing
Category : Life Insurance Marketing Example
Prudential offers life insurance plans that let you use your savings to generate income for your retirement or other needs. It helps you understand life insurance policies to discover the policies that Prudential makes available to help you solve your financial challenges. The financial product marketing example shows how Prudential life insurance policies can make you future ready.
Zurich Financial Product Marketing
Category : Life Insurance Marketing Example
Zurich offers a range of financial protection solutions to suit everyone and provides you the information to help you make the right choice. Its life insurance policies help you find the right right path to keep your family secure. The financial product marketing example showcases how Zurich helps you choose the right plan to safeguard your future.
Travelex Financial Product Marketing
Category : Travel Insurance Marketing Example
Travelex is a travel insurance solution that offers protection of trip investment. It offers protection from trip cancellations and medical emergencies, but also looks after your personal belongings. It provides you with assistance in replacing lost prescriptions, passports or important documentation you need while away. The financial product marketing example shows how Travelex offers customizable travel protection to match your lifestyle.
Commonwealth Financial Product Marketing
Category : Credit Card Financial Product Marketing Example
Commonwealth Bank offers many credit card options for personal use,incase you need a card to cover your everyday costs. It helps you earn reward points as you spend or take advantage of premium perks with a Gold, Platinum or Diamond card. The financial product marketing example shows how Commonwealth minimizes your efforts for attaining maximum rewards.
Amex Financial Product Marketing
Category : Credit Card Marketing Example
American Express are better known as Amex by the entire world, offers a great range of credit cards,so you are bound to find a card of your need. Whether you prefer points, travel benefits or premium offerings, American Express offers a Credit Card for all. The financial product marketing example showcases how American Express is the card you need if you have travelling in mind.
MyVanilla Financial Product Marketing
Category : Debit Card Marketing Example
The MyVanilla debit card gives you spending flexibilty all over the world while keeping your account safely and conveniently at your fingertips. With this debit card, you don’t have to worry about check-cashing fees or standing in long lines on payday. The financial product marketing example demonstrates how MyVanilla makes money management simple by helping you track expenses.
Axis Bank Financial Product Marketing
Category : Foreign Exchange Financial Product Marketing Example
Axis Bank is a leading bank that provides its customers with the finest service available. Its services help satisfy their customers across the globe. With offerings such as online payments, online money transfers and more, it is first choice for people. The financial product marketing example shows how Axis Bank’s multi-currency forex card is a safe, convenient & cost effective way of carrying forex abroad.
Trade Trapper Financial Product Marketing
Category : Forex Service Financial Product Marketing Example
Trade Trapper is one of the leading forex service providers. It has an automated strategy that never stops working and looking for opportunities for trading forex. The financial product marketing example shows how Trade Trapper helps forex traders stay on top of this highly volatile and competitive market.
HDFC Financial Product Marketing
Category : Mutual Funds Financial Product Marketing Example
HDFC Mutual Fund has been constituted as a trust in accordance with the provisions of the Indian Trusts Act, 1882. HDFC provides three different kinds of mutual funds, they are debt, equity and hybrid funds. The financial product marketing example demonstrates how investing in HDFC mutual funds is a lot easier and less risky.
Pouch Financial Product Advertising
Category : Debit Card Advertising Example
Pouch provides a fast way to create a prepaid virtual debit card for children and teenagers. It is designed to help and encourage them to manage their money safely, allowing them instant access to their real time balance and transaction history. The financial product advertising showcases how Pouch offers independence over money control.
Bajaj Finserv Financial Product Advertising
Category : Personal Loan Advertising Example
Bajaj Finserv is one of the top Non-Banking Financial Companies that provide personal loans to individuals from all walks of life. To suit the unique requirements of various customer groups, it provides various personal loan options such as Lifestyle Finance and Digital Product Finance. The financial product advertising shows how Bajaj Finserv’s loans cater to all sorts of needs and can be easily availed.
UniBank Financial Product Advertising
Category : Motor Insurance Advertising Example
UniBank is a financial service provider for SME’s and Personal Banking. Its comprehensive Motor Insurance cover takes up the responsibility of paying the insurance premium on behalf of the customer. The financial product advertising presents UniBank’s convenience offering to the vehicle insurance market and to attain new potential customers.
CurrencyKart Financial Product Advertising
Category : Forex Service Advertising Example
TradeRiver is an alternative finance provider of working capital to fast growing businesses in the UK. It provides a revolving credit facility that can used to buy goods or services from anywhere around the world, without putting pressure on your cash flow. The digital financial services video showcases how TradeRiver gives users the flexibility to buy what they need.
Robomoney Financial Product Advertising
Category : Mutual Funds Financial Product Advertising Example
Robomoney is the newest one-stop shop for finding and printing fund fact sheets for mutual funds. It utilize third-party performance data to select which fund fact sheets it would make available on the site. The financial product advertising highlights the key features of Robomoney.
Engage Financial Product Advertising
Category : Credit Union Advertising Example
Engage is a leading banking and payments platform exclusively for the credit union market. It provides credit unions with a holistic package, from contactless Visa debit cards for personal, business and junior members to the latest payments software. The financial product advertising shows how Engage debit cards helps you to pay bills and shop online easily.
American Funds Financial Product Advertising
Category : Mutual Funds Financial Product Advertising Example
American Funds is a family of mutual funds from Capital Group that help investors pursue long term investment success. Its fixed-income investment professionals provide fixed-income research and investment management across the Capital organization. The financial product advertising shows American Funds helps you make safer and smarter investments.
More than Financial Product Advertising
Category : Property Insurance Advertising Example
From your furniture to your roof tiles, new for old and storm damage cover are some of the key benefits of More Than’s Property Insurance. In addition to property insurance, More Than offers insurance for landlords, plus pet, vehicle, travel and life cover. The financial product advertising highlights how More Than’s property insurance is available as either contents only, buildings only or combined cover.
Investec Financial Product Advertising
Category : Forex Service Advertising Example
Investec forex service effectively combines commodities, money market, interest rate and forex management into one complete treasury management solution. It is a very effective service provider for multinational corporations and companies engaged in worldwide transactions. The financial product advertising demonstrates how Investec assists you with your business risks and expertise.
MutualFundWala Financial Product Advertising
Category : Mutual Funds Financial Product Advertising Example
MutualFundWala is one of the best mutual fund distributor in Delhi NCR. It pays due diligence while assessing risk and then goes on to elaborate financial goals of the particular individual/family. The financial product advertising showcases how Mutualfundwala enables potential and existing investors to take informed decisions beyond the motive of mere profiteering.
WE CAN HELP CREATE THE FOLLOWING VIDEOS :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
Key takeaways from the above financial product marketing examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above financial product advertising examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.