20 Consumer Banking Video Marketing Examples

Consumer banking video is a short video used by banks to market the three most important functions of consumer banking that is credit, deposit and money management. Consumer banking videos use minimalistic typography to inform customers on the benefits of consumer banking and how one can avail the services.

Consumer banking provides financial services for families and small businesses. The three most important functions are credit, deposits, and money management.These banks offer consumers credit to purchase homes, cars, and so forth. These include mortgages, auto loans, and cards.

In this article we look at 20 consumer banking videos that are on the spot. Watch these consumer banking videos to get ideas for marketing your own offering. Here we go :


Standard Chartered Consumer Banking Video

Standard Chartered PLC is a British multinational banking and financial services company. They provide a range of services including savings and current accounts, credit cards, loans, equity solutions and insurance to meet your needs. The consumer banking video gives an overview of the benefits offered by Standard Chartered.

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Appzillion Consumer Banking Video

The i-exceed is a digital transformation associate for the well-known financial association. They offer Appzillon digital banking solution for consumer banking allow customers to perform banking transactions on the device. The consumer banking video showcases the Appzillon digital banking process that will enable customers to make more intelligent, quicker, more educated choices.

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Citibank Consumer Banking Video

Citibank is the consumer division of financial services multinational Citigroup. Citibank India offers wide range of credit cards, banking accounts and loans besides wealth management, insurance services, investments options,etc. The consumer banking video is a case study of Citibank’s credit card program.

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IBM Consumer Banking Video

IBM Digital Banking solutions for consumer banking aims to help you discover the many ways you can show your customers that you know them. The banking solutions help you create a superior customer experience, build agile core banking systems, offer innovative payment services and optimize enterprise risk management. The consumer banking video talks about how IBM’s cognitive banking solutions banks can gather deeper insights that will help them make smarter, faster, more informed decisions for the consumer.

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Metro Bank Consumer Banking Video

Metro Bank is UK’s leading challenger bank, focussed on providing personal, business and private banking customers with unparalleled levels of service and convenience. With their unique, customer-focused model, they aim to revolutionising banking – making every effort to remove redundant bank rules from our day to day services, to offer a simpler and more convenient banking experience. The consumer banking video explains Metro Bank’s brand new platform for the same.

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Deutsche Bank Consumer Banking Video

Deutsche Bank is one of the leading global investment bank with a strong and profitable private clients franchise. It is one of the leading global provider of financial solutions for demanding clients creating exceptional value for its shareholders and people. The consumer banking video shows how Deutsche Bank is a fully integrated financial services provider to corporate, institutional and individual clients.

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Synchrony Consumer Banking Video

Synchrony Financial is one of the premier consumer financial services companies in the United States. Synchrony Bank’s online banking makes it easy to transfer money from any of your existing accounts. When you open an account, simply take a picture of a check, upload that picture and it will be deposited into your account. The consumer banking video shows how banking with Synchrony is more personal and powerful.

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Barclays Consumer Banking Video

Barclays is a British multinational bank and financial services company. It is a universal bank with operations in retail, wholesale and investment banking, as well as wealth management, mortgage lending and credit cards. A Direct Debit is an instruction from you to your bank that authorises a company to take an agreed amount of money from your account. The consumer banking video showcases how consumer banking works with Barclays.

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Bank of Baroda Consumer Banking Video

Bank of Baroda is an Indian state-owned International banking and financial services company. M CLIP by Bank Of Baroda is a complete mobile payment solution that giving you the power to pay using your mobile devices. It lets you add money with any bank Debit or Credit Card and enjoy payments on partner merchants. The consumer banking video shows how you can use M CLIP for all your payment needs.

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Axis Bank Consumer Banking Video

Axis Bank is one of the largest private sector bank in India. It gives you secure online access to a wide range of banking features & services so you can do your banking whenever or wherever required. It offers features such as Account Details, Fund Transfer, Request Services, Investment Services and many more Value Added Services. The consumer banking video helps you understand the features that makes Axis Bank’s online banking easy and effective.

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Making of a Video : View the Process of Making Google Allo's Video

Wells Fargo Consumer Banking Video

Wells Fargo & Company is an American international banking and financial services holding company. It is one of the nation’s largest financial institutions, serving one in three U.S. households and employing approximately one in 600 working Americans. The consumer banking video talks about how Wells Fargo can help you talk to customers about a business line of credit.

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Union Bank Consumer Banking Video

Union Bank of Colombo PLC, commonly referred to as UBC, is a commercial bank in Sri Lanka. It is licensed by the Central Bank of Sri Lanka, the central bank and national banking regulator. It is one of the top five privately owned banks in the country providing banking and investment services for personal, retail and corporate banking. The consumer banking video showcases the ease of obtaining a personal loan with Union Bank.

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FFB Consumer Banking Video

First Fidelity Bank is a family-owned, privately held full-service financial institution. First Fidelity provides commercial and retail banking, investment and trust services, mortgage origination and merchant services. The consumer banking video explains how FFB provides their client a much needed CFO with their services.

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Asseco Consumer Banking Video

Omnichannel is a strategy that integrates all channels of communication between a bank and its clients into a single and coherent environment. Asseco has developed a package of innovative tools that offers clients an ecosystem of mini-applications. The consumer banking video demonstrates how they provide the finest banking platforms for customers making consumer banking quick, convenient and easy.

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Seylan Bank Consumer Banking Video

Seylan bank offers a host of personal and corporate banking services including a range of bank account options, credit card facilities, loans, overdraft facilities. It offers secure features to protect all your transactions while bringing you a convenient banking experience. The consumer banking video highlights the new face of Seylan online Banking, enhanced with facilitation to provide you with easy access to your day to day banking requirements at your fingertips.

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Bandhan Bank Consumer Banking Video

Bandhan Financial Holdings is owned by Bandhan Financial Services Limited (BFSL), the largest microfinance organisation in India.Bandhan Bank presents doorstep banking, no penalty on minimum balance, zero disturbance banking with all types of general banking options like savings account, fixed deposits, recurring deposits and loan schemes. The consumer banking video demonstrates the benefits offered by Bandhan bank.

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DBS Consumer Banking Video

DBS’s digibank is India’s first mobile-only, paperless full bank that fits in your pocket. It’s an entire suite of ground-breaking technology that enables customers to enjoy a revolutionary new way of banking. The consumer banking video gives a brief of how you can start a digital banking account with DBS Digibank in under 90 seconds.

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Sampath Bank Consumer Banking Video

Sampath Bank PLC is a licensed commercial bank incorporated in Sri Lanka.Being one of the leading banks in Sri Lanka they provide numerous services including commercial banking, leasing, online banking etc, to its large customer base. The consumer banking video describes the benefits offered by Sampath Bank’s Ultra Miles Card.

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Bank of America Commercial Banking Video

Bank of America is an American multinational banking and financial services corporation. Bank of America’s consumer real estate services segment offers consumer real estate products comprising fixed and adjustable-rate first-lien mortgage loans for home purchase and refinancing needs, home equity lines of credit, and home equity loans. Bank of America’s consumer banking video shows how it is a leading National financial institution that provides personal and business services.

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HSBC Consumer Banking Video

HSBC is one of the largest banking and financial services organisations. It helps small and large companies grow domestically and internationally, and are developing wealth management services and investing in retail banking in markets where we can achieve profitable scale. The consumer banking video uses unique 3D animation to describe the tools offered by HSBC.

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WE CAN HELP CREATE THE FOLLOWING VIDEOS :

  • Overview Video
  • Brand Video
  • 2D & 3D Animated Explainer Video
  • Marketing Video
  • Promotional Video
  • Youtube Teaser Videos
  • Business Use Case Study Videos
  • How To Videos

Key takeaways from the above video examples are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

With the above consumer banking videos, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop your video, a good start is to develop a brief of what can be the tone and style for your video. We advise you to be different and unique while you create your messaging through the videos.

We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.

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