20 Life Insurance Video Marketing Examples

Life insurance can be the foundation of financial security for you and your family. A life insurance policy covers your family and loved ones in the event of your death, paying out a guaranteed death benefit based on the coverage you choose. Life insurance policies fall into two general categories – term and permanent, and each of these policies can be augmented to help fit your specific needs.

Video marketing is increasingly being used by life insurance companies to market their offering and reach new clientele.

In this article we look at 20 Life Insurance Video Marketing Examples that are on the spot. Watch these videos to get ideas for marketing your own Life Insurance offering. Here we go :


Nationwide Life Insurance Video

Nationwide is an insurance company that offers a robust set of life insurance policies to ensure financial security throughout your life. It helps you find the right insurance for your situation by allowing you to compare term, whole, universal and variable universal life insurance. You can make informed decision by using the insurance coverage calculator. The 3D life insurance video details the importance and need of life insurance and how Nationwide can help you leverage them.

Transamerica Life Insurance Video

Transamerica provide life insurance that helps you protect your family to make up for the lost income. Their life insurance gives your beneficiaries either a single payment or a monthly pay-out in case of early death. Their personal plan builder helps you find the ideal insurance policy for you. The animated life insurance video provides an insight about the various policies and their features offered by Transamerica.

Prudential Life Insurance Video

Prudential offer you life insurance plans that let you use your savings to generate income for your retirement or other needs. Their professional advisors help you understand life insurance policies to discover the policies that Prudential makes available to help you solve your financial challenges. You can also elect optional benefits, called riders, to tailor your policy to specific goals or concerns. The life insurance video shows how Prudential life insurance policies can make you future ready.

Zurich Life Insurance Video

Zurich offer a range of financial protection solutions to suit everyone, and provide you the information to help you make the right choice. They offer a number of insurance policies to choose from, depending on your circumstances. They also provide terminal illness benefits, that allows you to leverage the benefits of life insurance in case of serious illness. The life insurance video shows how they can give peace of mind with their complete range of life insurance and mortgage protection products.

Aviva Life Insurance Video

Aviva Life Insurance company offers a range of Life Insurance Policies, saving plan, retirement plans with maximum coverage for individual and family. They have a robust portfolio product to meet all your unique insurance needs. Their financial planning advisors can guide you through to help you choose the best suitable program for you. The Aviva life insurance video details the things you should consider before signing for an insurance policies.

Lifebroker Life Insurance Video

Lifebroker is a free and easy way to compare life insurance from leading insurers. Their life insurance calculator can help you determine the amount of cover you may need. Their advisers analyze your need to provide you the best suitable insurance plan and provider to help you meet all your requirements. Their insurance plan automatically increase with inflation each year. The life insurance video shows how Lifebroker can help you choose the best insurance policy by analysing your level of debt.

PB WealthPlus Insurance Video

PB WealthPlus is an Investment-Linked life Insurance Plan designed to enable you to walk through life confidently, knowing that your family is looked after and that their lifestyle will not be compromised when you are no longer around. The animated life insurance details the features that make PB WealthPlus an ideal insurance solution.

ING Life Insurance Video

ING’s Life Smart Term Plan is a unique life insurance plan that offers you comprehensive protection options and returns the premiums paid by you on completion of policy term. Term Insurance plans step in to provide you and your family a safety net at a nominal annual premium. The life insurance video show how ING can help you build a solid foundation for your family’s financial future.

Exide Life Insurance Video

Exide Life Insurance offer you a new class of child insurance plans under the bouquet of Exide Life New Creating Life Insurance Plans. These plans are designed to offer financial security for your children’s goals, even if you are not there. A plan in which by paying for just few years, you ensure that on policy maturity, your child gets sum assured with 10% guaranteed addition along with accrued bonuses, if any. The child life insurance video addresses the increasing financial challenges and how their insurance plans can help you mitigate them.

New York Life Insurance Video

New York Life offers life insurance and investment options designed to help you meet all your goals. Their product offering starts with life insurance, which they offer to your employees in a range of options. Their policies also offer disability options that provides short-term income replacement when your employees are unable to work because of illness or injury. The life insurance video show how university of Iowa employees can easily avail insurance even if they have a medical condition.

Making of a Video : View the Process of Making Google Allo's Video

Max Life Insurance Video

Max Life Insurance promises to pay a designated beneficiary a sum of money in exchange for a premium, upon the death of an insured person. It helps your family reduce their financial burden in case you are no longer there. It empowers them to not only continue their current lifestyle but also attain the goals and milestones you planned together. The life insurance video shows how Max Life Insurance can enable your family to mitigate the liabilities and continue the comfortable life style.

PrimeStar Life Insurance Video

PrimeStar Life provides life insurance policies infused with enhancements that allow you to accelerate your policy’s benefits to get much-needed money in your hands if you are to suffer a terminal, chronic or critical illness such as heart attack, stroke, or cancer diagnosis or in case of a critical injury. The animated life insurance video highlights how PrimeStar’s living benefits can be an ideal income alternative during your illness.

Gerber Life Insurance Video

Gerber Life offer life insurance that make it simple to protect your loved ones. They offer affordable life insurance plans for every stage and age, so that, whether you’re married or single, a parent or grandparent, or a child or a senior you can find a plan that fits your unique needs and budget. The life insurance video shows how Gerber Life can safeguard you against the unexpected threats of life.

AIG Direct Life Insurance Video

AIG Direct Life insurance policies helps you protect the important people in your life from financial struggle in case of premature death. They offer a variety of life insurance policies to help you you protect you and your family for years to come such as, universal life insurance, whole life insurance. The AIG life insurance video shows how their term life insurance policies can help you efficiently protect your family’s financial future.

Efinancial Life Insurance Video

Efinancial is a platform that lets you quickly compare life insurance rates. They put you on the fast track for free life insurance quotes and same day insurance coverage. They offer various types of insurances such as, term life insurance, whole life insurance and no-medical life insurance. The animated life insurance video details the benefits of life insurance and how it can be a great income replacement tool.

State Farm Life Insurance Video

State Farm help you find coverage that’s right for you and your loved ones. Their life planning calculator and agents can help you understand your options, and figure out how much and what kind is right for you, before getting your life insurance quote. The life insurance video demonstrates how State Farm can help you find the perfect life insurance policy for your needs.

Assured Nivesh Plan Life Insurance Video

Assured Nivesh Plan is a savings-cumprotection plan that provides life insurance cover and savings in the ease of a single plan. Their plan offers limited pay options where in you pay only for a short duration, but the benefits you enjoy continue for the longer full term of the policy. It provides you insurance coverage throughout the policy term through payout of death benefit in case of death of the life assured. The animated life insurance video shows how Assured Nivesh Plan can guarantee a fixed amount every month even when you aren’t around.

Bharti AXA Life Insurance Video

Bharti AXA Life offers life insurance plans & term insurance policies at minimal costs so that you can fulfil your responsibility with ease. Their executives understand individual needs to provide the right product for you. Their digitally enabled services help make every transaction convenient and hassle-free for the consumers. The life insurance video details the features that make Bharti AXA an ideal life insurance solution.

Pure Life Insurance Video

Pure Life Insurance offer life insurance policies that helps you plan, protect and preserve for opt our family and your future. The provide decreasing life term policy that can meet your future funding requirements such as paying mortgages and other bills. The life insurance video shows how using a life insurance policy could help you by paying a tax free lump sum in the event of death.

MOAA Group Term Life Insurance Video

MOAA’s group term life insurance provides a benefit to the beneficiaries if a covered individual dies during the covered period. Their Voya Travel Assistance Service program can provide pre-trip information and can help you deal with potential problems you may have while traveling at no additional cost to you. The group term life insurance video shows how MOAA can help you plan and secure your family’s future.


A life Insurance provider can create the following videos :

  • Life Insurance overview video
  • Life Insurance introduction video
  • Life Insurance animated explainer Video
  • Life Insurance marketing video
  • Life Insurance promotional video
  • Youtube teaser videos
  • Business use case study videos
  • Life Insurance how to videos

With the above life insurance video examples it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are in the similar domain these videos are good start to build a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids, understand life insurance solutions are continuously evolving and is an emerging segment, with a lot of transformations happening now and many more to follow in future. Lets use the power of videos to get your word out. We will be scanning the web to find more new and interesting stuff in life insurance video examples, if you have something to share do reach out to us.

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