20 Consumer Banking Video Marketing Examples

Consumer banking provides financial services for families and small businesses. The three most important functions are credit, deposits and money management.These banks offer consumers credit to purchase homes, cars and so forth. These include mortgages, auto loans and cards.

A number of enterprises that provide consumer banking are now resorting to video marketing to reach their intended clientele.

In this article we look at 20 consumer banking Video Marketing examples that are on the spot. Watch these videos to get ideas for marketing your own consumer banking offering. Here we go :


Citibank Consumer Banking Video

Citibank is the consumer division of financial services multinational Citigroup. Citibank India offers wide range of Credit Cards, Banking Accounts and Loans besides Wealth Management, Insurance Services, Investments Options etc. The consumer banking video is a case study of Citibank’s credit card program.

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Deutsche Bank Consumer Banking Video

Deutsche Bank is one of the leading global investment bank with a strong and profitable private clients franchise. Deutsche Bank offers unparalleled financial services throughout the world. The Bank competes to be the leading global provider of financial solutions for demanding clients creating exceptional value for its shareholders and people. Their services include on-shore investment banking, institutional equities broking, asset and private wealth management, retail banking and business processes outsourcing. The consumer banking video shows how Deutsche Bank is a fully integrated financial services provider to corporate, institutional and individual clients.

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Wells Fargo Consumer Banking Video

Wells Fargo & Company is an American international banking and financial services holding company. It is one of the nation’s largest financial institutions, serving one in three U.S. households and employing approximately one in 600 working Americans. The consumer banking video talks about how Wells Fargo can help you talk to customers about a business line of credit.

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Barclays Consumer Banking Video

Barclays is a British multinational bank and financial services company. It is a universal bank with operations in retail, wholesale and investment banking, as well as wealth management, mortgage lending and credit cards.A Direct Debit is an instruction from you to your bank that authorises a company to take an agreed amount of money from your account. The consumer banking video elucidates on how consumer banking works with Barclays.

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Standard Chartered Consumer Banking Video

Standard Chartered PLC is a British multinational banking and financial services company. They provide a range of services including savings and current accounts, credit cards, loans, equity solutions and insurance to meet your needs. The consumer banking video gives an overview of the benefits offered by Standard Chartered.

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DBS Consumer Banking Video

DBS’s digibank is India’s first mobile-only, paperless full bank that fits in your pocket. It’s an entire suite of ground-breaking technology – from biometrics to artificial intelligence (AI) – that enable customers to enjoy a revolutionary new way of banking. It lets you deposit, withdraw and transfer money with lightning speed, it also lets you set goals and draw out a plan to achieve them. It’s a bank with your interests in mind. The consumer banking video gives a brief of how you can start a digital banking account with DBS Digibank in under 90 seconds.

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Axis Bank Consumer Banking Video

Axis Bank is one of the largest private sector bank in India. Axis Bank online Banking gives you secure online access to a wide range of banking features & services so you can do your banking whenever or wherever required. It offers features such as Account Details, Fund Transfer, Request Services, Investment Services and many more Value Added Services. The consumer banking video helps you understand the features that makes their online banking easy and effective.

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Union Bank Consumer Banking Video

Union Bank of Colombo PLC, commonly referred to as UBC, is a commercial bank in Sri Lanka. It is licensed by the Central Bank of Sri Lanka, the central bank and national banking regulator. One of the top five privately owned banks in the country providing banking and investment services for personal, retail and corporate banking. The consumer banking video showcases the ease of obtaining a personal loan with Union Bank.

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Bank of America Commercial Banking Video

Bank of America is an American multinational banking and financial services corporation. Bank of America’s Consumer Real Estate Services segment offers consumer real estate products comprising fixed and adjustable-rate first-lien mortgage loans for home purchase and refinancing needs, home equity lines of credit and home equity loans.Bank of America’s consumer banking video shows how it is a leading National financial institution that provides personal and business services.

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Chase Consumer Banking Video

Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co., a leading global financial services firm. JPMorgan Chase & Co provides innovative financial solutions for consumers, small businesses, corporations, governments and institutions around the world. They strive to identify issues and propose solutions that will propel the future and strengthen both their clients and communities. The consumer banking video illustrates how Chase Liquid is easy to open, load and reload and can help you get rid of prepaid problems.

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Making of a Video : View the Process of Making Google Allo's Video

M CLIP Mobile Wallet Video

Bank of Baroda is an Indian state-owned International banking and financial services company. It is the second largest bank in India dealing with consumer banking. M CLIP by Bank Of Baroda is a complete mobile payment solution that giving you the power to pay using your mobile devices. It lets you add money with any bank Debit or Credit Card and enjoy payments on partner merchants. The consumer banking video shows how you can use M CLIP for all your payment needs.

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FFB Consumer Banking Video

First Fidelity Bank is a family-owned, privately held full-service financial institution. First Fidelity provides commercial and retail banking, investment and trust services, mortgage origination and merchant services. The consumer banking video explains how FFB provides their client a much needed CFO with their services.

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Abu Dhabi Consumer Banking Video

ADCB is a full-service consumer bank offering a wide range of products and services such as retail banking, wealth management, private banking, corporate banking, commercial banking, cash management, investment banking, corporate finance, foreign exchange, interest rate and currency derivatives, Islamic products, project finance and property management services. The consumer banking video talks about ADCB’s latest service offerings.

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Metro Bank Consumer Banking Video

Metro Bank is UK’s leading challenger bank, focussed on providing personal, business and private banking customers with unparalleled levels of service and convenience. With their unique, customer-focused model, they aim to revolutionising banking – making every effort to remove redundant bank rules from our day to day services, to offer a simpler and more convenient banking experience. The consumer banking video explains Metro Bank’s brand new platform for the same.

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Seylan Bank Consumer Banking Video

Seylan bank offers a host of personal and corporate banking services including a range of bank account options, credit card facilities, loans, overdraft facilities. Seylan’s online Banking offers secure features to protect all your transactions while bringing you a convenient banking experience. The consumer banking video highlights the new face of Seylan online Banking, enhanced with facilitation to provide you with easy access to your day to day banking requirements at your fingertips.

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HSBC Consumer Banking Video

HSBC is one of the largest banking and financial services organisations. They serve millions customers through four global businesses: Retail Banking and Wealth Management, Commercial Banking, Global Banking and Markets, and Global Private Banking. Help small and large companies grow domestically and internationally and are developing wealth management services and investing in retail banking in markets where we can achieve profitable scale. The consumer banking video uses unique 3D animation to describe the tools offered by HSBC.

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Sampath Bank Consumer Banking Video

Sampath Bank PLC is a licensed commercial bank incorporated in Sri Lanka.Being one of the leading banks in Sri Lanka they provide numerous services including commercial banking, leasing, online banking etc, to its large customer base. The consumer banking video describes the benefits offered by Sampath Bank’s Ultra Miles Card.

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Synchrony Consumer Banking Video

Synchrony Financial is one of the premier consumer financial services companies in the United States. Synchrony Bank’s online banking makes it easy to transfer money from any of your existing accounts. When you open an account, simply take a picture of a check, upload that picture and it will be deposited into your account. The consumer banking video shows how banking with Synchrony is more personal and powerful.

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Bandhan Bank Consumer Banking Video

Bandhan Bank Limited was incorporated on 23rd December 2014 as a wholly-owned subsidiary of Bandhan Financial Holdings Limited. Bandhan Financial Holdings is owned by Bandhan Financial Services Limited (BFSL), the largest micro finance organisation in India.Bandhan Bank presents doorstep banking, no penalty on minimum balance, zero disturbance banking with all types of general banking options like savings account, fixed deposits, recurring deposits and loan schemes. The consumer banking video demonstrates the benefits offered by Bandhan bank.

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IBM Consumer Banking Video

IBM Digital Banking solutions for consumer banking aims to help you discover the many ways you can show your customers that you know them. The banking solutions help you create a superior customer experience, build agile core banking systems, offer innovative payment services and optimize enterprise risk management. The consumer banking video talks about how their cognitive banking solutions banks can gather deeper insights that will help them make smarter, faster, more informed decisions for the consumer.

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Key takeaways from the above video examples are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

With the above consumer banking video examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these consumer banking videos, a good start is to develop a brief of what can be the tone and style for your consumer banking videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids create custom consumer banking videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next consumer banking video requirement.

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