20 Commercial Banking Video Marketing Examples

Commercial banks offer their customers investment products such as savings accounts, checking accounts and certificates of deposit. A commercial bank is a financial institution that provides various financial service, such as accepting deposits and issuing loans. Commercial bank customers can take advantage of a range of investment products that commercial banks offer like savings accounts and certificates of deposit.

Video marketing is increasingly being used by commercial banking solutions to market their offering and reach new clientele.

In this article we look at 20 Video Marketing examples from commercial banking solutions that are on the spot. Watch these videos to get ideas for marketing your own commercial banking solution. Here we go :

UOB Commercial Banking Video

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices. UOB is committed to building lasting relationships with our customers, through product and market expertise. UOB is also steadfast in their support of social development, particularly in the areas of art, children and education. A Letter of Credit (LC) provides a definite commitment to pay the Beneficiary (Exporter/Seller), provided all terms and conditions of the LC have been strictly adhered to. LCs are common in international trade because the bank acts as an independent party between both Buyer and Seller, providing protection. The UOB commercial banking video talks about how UOB can help facilitate your international business transactions with a Letter of Credit.


HSBC Commercial Banking Video

HSBC is one of the largest banking and financial services organisations. We serve more than 37 million customers through four global businesses: Retail Banking and Wealth Management, Commercial Banking, Global Banking and Markets and Global Private Banking help small and large companies grow domestically and internationally and are developing wealth management services and investing in retail banking in markets where we can achieve profitable scale. The commercial banking video uses unique 3D animation to describe the tools offered by HSBC.


Wells Fargo Commercial Banking Video

Wells Fargo & Company is an American international banking and financial services holding company. It is one of the nation’s largest financial institutions, serving one in three U.S. households and employing approximately one in 600 working Americans. It is the world’s second-largest bank by market capitalization and the 3rd largest bank in the U.S by assets. The commercial banking video talks about Wells Fargo’s business line of credit in an engaging manner.


Deutsche Bank Commercial Banking Video

Deutsche Bank is a leading global investment bank with a strong and profitable private clients franchise. Deutsche Bank offers unparalleled financial services throughout the world. The Bank competes to be the leading global provider of financial solutions for demanding clients creating exceptional value for its shareholders and people. Their services include on-shore investment banking, institutional equities broking, asset and private wealth management, retail banking and business processes outsourcing. The commercial banking video shows how Deutsche Bank is a fully integrated financial services provider to corporate, institutional and individual clients.


Bank of America Commercial Banking Video

Bank of America is an American multinational banking and financial services corporation Bank of America provides its products and services through operating 5,100 banking centers, 16,300 ATMs, call centers, online and mobile banking platforms. Its Consumer Real Estate Services segment offers consumer real estate products comprising fixed and adjustable-rate first-lien mortgage loans for home purchase and refinancing needs, home equity lines of credit, and home equity loans. Bank of America’s commercial banking video shows how it is a leading National financial institution that provides personal and business services.


IMB Commercial Banking Video

IMB offers a full range of banking solutions including home and personal lending, savings and transaction accounts, term deposits, business banking, financial planning and can arrange a wide range of insurance and travel products. IMB has a lending specialist in every branch and a team of mobile lending specialists. The commercial banking video gives an idea of the features offered by IMB’s business banking segment.


Axis Bank Commercial Banking Video

Axis Bank is the third largest private sector bank in India.. Axis Bank online Banking gives you secure online access to a wide range of banking features & services so you can do your banking whenever or wherever required. It offers features such as Account Details, Fund Transfer, Request Services, Investment Services and many more Value Added Services. The commercial banking video helps you understand the features that makes their online banking easy and effective.


Kotak Mahindra Commercial Banking Video

Kotak Mahindra Bank is an Indian private sector bank offering a wide range of banking products and financial services for corporate and retail customers through a variety of delivery channels and specialized subsidiaries in the areas of personal finance, investment banking, life insurance and wealth management. Using the mobile banking service, you can manage your Kotak Accounts and Credit Cards with ease. The commercial banking video portrays how Kotak Mahindra’s app can help you bank anywhere, at anytime.


Making of a Video : View the Process of Making Google Allo's Video

Metro Bank Commercial Banking Video

Metro Bank is UK’s leading challenger bank, focussed on providing personal, business and private banking customers with unparalleled levels of service and convenience. With their unique, customer-focused model, they aim to revolutionising banking – making every effort to remove redundant bank rules from our day to day services, to offer a simpler and more convenient banking experience. The commercial banking video explains Metro Bank’s brand new platform for the same.


FFB Commercial Banking Video

First Fidelity Bank is a family-owned, privately held full-service financial institution. First Fidelity provides commercial and retail banking, investment and trust services, mortgage origination and merchant services. The commercial banking video explains how FFB provides their client a much needed CFO with their services.


UMB Commercial Banking Video

Universal Merchant Bank (UMB) is a full-service financial institution specializing in customized banking products and services. UMB is a leading Ghanaian indigenous bank with considerable financial expertise. Through their Corporate, Business, Private, Personal and Internet Banking departments UMB is able to adequately address the financial needs of various segments of the Ghanaian market. Furthermore, UMB’s Trade, Treasury and Credit departments complement their broad range of financial services with their unique and innovative banking products. The commercial banking video talks about business banking in an engaging way.


Commerce Bank Commercial Banking Video

Commerce Bancshares, Inc. operates as a super-community bank offering an array of sophisticated financial products delivered with high-quality, personal customer service.Commerce is continually building its long-term franchise while paying strict attention to asset quality and expense management. Commerce provides a full range of financial products to consumer and commercial customers including: lending, payment processing, trust, brokerage and capital markets services. The commercial banking video talks about CommerceVantage and it’s features.


HongLeong Commercial Banking Video

HongLeong’s commercial banking segment is a strategic business division within HLBB that comprises Corporate & Structured Finance, Commercial Banking, SME Banking, Private Banking, Trade Sales, Business Deposits and Front Office Management. PEx is an innovative mobile payment express function available on ‘Connect’, Hong Leong Bank’s digital banking platform. The commercial banking video explains how, as a Connect user, you can literally ‘PEx’ money to anyone by just using their mobile phone numbers, or even better, simply select a contact from your address book.


TranzAxis Commercial Banking Video

TranzAxis has been developed by Compass Plus, a global provider of comprehensive, integrated and flexible software and services that help financial institutions meet rapidly changing market demands. Their diverse customer base spans retail banks, processing centres, national switches and personalization. Compass Plus helps build and manage retail banking and electronic payment systems that generate new revenues and improve profits for its customers. The commercial banking video talks about how TranzAxis is created to enable the development and support of a great variety of innovative products and services covering the entire field of retail banking automation.


Hitachi Solutions Commercial Banking Video

Hitachi Solutions is a recognized leader in delivering proven business and IT strategies and solutions to companies across many industries based on Microsoft Dynamics AX and Microsoft Dynamics CRM. Hitachi Solutions Microsoft Dynamics CRM for Commercial Banking is designed specifically for the unique needs of a Commercial Bank. It lets you uncover new opportunities and execute more effectively with collaborative tools that give everyone a complete view of customers, prospects and opportunities so you can build strong, profitable relationships with your clients. The commercial banking video briefs the audience about Hitachi’s solution.


Abu Dhabi Commercial Banking Video

ADCB is a full-service commercial bank offering a wide range of products and services such as retail banking, wealth management, private banking, corporate banking, commercial banking, cash management, investment banking, corporate finance, foreign exchange, interest rate and currency derivatives, Islamic products, project finance, and property management services. The commercial banking video talks about ADCB’s latest service offerings.


A commercial banking services & solution can create the following videos :

  • Commercial banking overview video
  • Commercial banking brand video
  • 2D & 3D Animated Explainer Video
  • Commercial banking marketing video
  • Commercial banking promotional video
  • Youtube teaser videos
  • Business use case study videos
  • Commercial banking how to videos

With the above commercial banking services & solution video examples it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are in the similar domain these videos are good start to build a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids understand commercial banking solutions are continuously evolving and is an emerging segment, with a lot of transformations happening now and many more to follow in future. Lets use the power of videos to get your word out. We will be scanning the web to find more new and interesting in commercial banking videos , if you have something to share do reach out to us.

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