The goal of microfinance companies is to provide an opportunity for low-income borrowers to become self-sufficient through saving and borrowing money and providing microinsurance. Microfinance has evolved and has proved to be a strong channel to fight poverty also by creating new income sources. Microfinance institutions are using videos to educate lenders, borrowers and partners to build a strong network.
In this article we look at 20 Video Marketing examples from microfinance institutions & solutions that are on the spot. Watch these videos to get ideas for marketing your own microfinance solution. Here we go :
Luxembourg Microfinance and Development Fund Video
The Luxembourg Microfinance and Development Fund invests in microfinance institutions which aim to improve the lives of the world’s poor and marginalised. LMDF aims to contribute to the alleviation of poverty by supporting organisations that empower people and stimulate entrepreneurship, with a particular focus on the most excluded. The Microfinance video shows how the Fund facilitates access to responsible finance by building sustainable links between investors, microfinance institutions and ultimate beneficiaries.
Babyloan and Total Microfinance Video
Babyloan and Total teamed up on the very first microcredit and microfinancing, crowdfunding platform specializing in access to energy. The partnership will give the public a way to fund energy access projects and make it easier for micro-businesses in the energy sector to get micro lending.The microfinance video talks about how Babyloan and Total have introduced an unique solution for micro businesses in the energy industry.
Kiva Microfinance Video
Kiva is an international nonprofit, with a mission to connect people through lending to alleviate poverty. They celebrate and support people looking to create a better future for themselves, their families and their communities. Kiva provides an online platform for people to donate money for the needy by collaborating with various Microfinance Institutions over many locations. They are reinventing microfinance with more flexible terms, supporting community-wide projects and lowering costs to borrowers. The microfinance video shows how micro financing is changing the lives of many around the world.
Women’s World Banking Microfinance Video
Women’s World Banking is the global non-profit Microfinance institution devoted to giving more low-income women access to the financial tools and resources essential to their security and prosperity.They work with financial institutions to show them the benefit of investing in women as customers, and as leaders. They continue to equip these institutions with in-depth market research, with sustainable financial products and consumer education to meet women’s needs. The animated microfinance video talks about how Women’s World Banking is empowering women with their services.
Hauge Microfinance Video
Hauge micro finance is a non-profit financial services company that uses microfinance as a tool to combat poverty. Hauge Micro Finance provides counseling and courses about micro finance, and helps to start micro finance funds in poor countries and aims to provide capital to already existing micro finance funds. They release and empower the productive poor by transforming mindset and allowing people to use their God-given talents for income generating purposes. The microfinance video shows how Hauge micro finance provides a ladder for the poor to climb for a better lifestyle.
Bandhan Bank Microfinance Video
Bandhan is a Microfinance financial institute that addresses the dual objective of poverty alleviation and women empowerment. They work towards reducing socio-economic poverty substantially and create employment by targeting low-income households across the country through providing cost-effective sustainable financial and non-financial services emphasizing on social securities. The microfinance video displays how Bandhan Bank is working towards a poverty-free world through empowerment of the poor.
Opportunity Fund Microfinance Video
Opportunity Fund is a leading microfinance financial services organisation whose microlending and micro saving programs build stronger families and vibrant individuals. Their Microsavings accounts and financial education classes offer low-income people the tools and incentives to save and their micro lending program help entrepreneurs who cannot qualify at a bank, in creating jobs and boosting the economy. The microfinance video shows how opportunity fund inspires people to change lives of the ones in need.
VisionFund Microfinance Video
VisionFund’s Microfinance financial services provides the economic engine to enable the world’s poorest communities to turn business ideas and opportunities into successful enterprises. Their financial services enable impoverished households to increase their incomes. They also train clients to grow successful businesses using their income to support their children and families. The microfinance video with a short infographic animation shows how donations are leveraged and recycled to provide micro lending to many borrowers and impact hundreds of children over the years.
SMEP Microfinance Video
SMEP is a Microfinance financial institution that seeks to empower the community and ensures we all realise our full potential and fulfill our dreams. They offer smart simple day to day financial solutions and products tailor made to suit your needs. SMEP provides advanced facilities such as Group Retail Loans, Individual and Consumer Loans, SME Loans and Agri-Business Loans. The microfinance video highlights the key features offered by SMEP.
Morgan Stanley Microfinance Video
Morgan Stanley has always been committed to supporting the economy by helping the communities where its employees live and work. They collaborated with Accion, one of the largest microlenders as an initiative towards microfinancing. Their Microfinancing services provide people, who may have limited access to a formal banking system, the opportunity to borrow money to pursue their dreams. The microfinance video shows how by providing micro lending, Morgan Stanley is building a community’s economy and, by extension, the global economy.
XsLnce Microfinance Bank Video
XsLnce Microfinance Bank, is a fast growing bank focused on improving the quality of life of the middle class via its easy-to-access products and services. The bank offers a variety of financial solutions catering to both Individual Retail and MSME segments. Their vision is to give the middle class hope and a future, by listening and empowering them with relevant financial solutions.The microfinance video describes how XsLnce can help you shape and meet your financial goals with a full range of banking tools, products, services and support.
Kiwibank and Nga Tangata Microfinance Video
Kiwibank supports Nga Tangata Microfinance Trust which provides small, safe and fair loans to households. Loans are directed to responsible, asset-building purposes such as education, family well-being, and essential home goods. Kiwibank also provided essential business support and advice to set up the programme.The animated microfinance video shows how Kiwibank and Nga Tangata is tackling poverty with extensive microfinance methods.
Bottom Billion Fund Microfinance Video
Bottom Billion Fund is a nonprofit working to bring financial empowerment to the world’s poorest individuals living in extreme poverty. They fuel the microfinance solutions that are achieving proven social results amongst the Bottom Billion populations. Their aim is to economically empower the Bottom Billion by partnering only with microfinance institutions committed to safe and transparent microfinance practices, keeping the best interest of their clients first and foremost. The animated microfinance video shows how the Bottom Billion Fund is helping end poverty through proven microfinance solutions.
Mobile Paperless Microfinance Video
The mobile paperless microfinance suite uses M technology to go paperless and data driven by using mobile and tablet devices. It provides microfinance agents with the tools to collect loan payments from clients and record all data and send it to either branch or central office in real time, using both offline and online methods. It also has a loan calculator and future investments calculator as tools included for accurate calculations.The microfinance video demonstrates how efficient the Mobile Paperless suite could be for the Microfinance industry.
Intellecap Microfinance Video
Intellecap provides innovative microfinance and business solutions that help build and scale profitable and sustainable enterprises dedicated to social and environmental change. Intellecap creates a holistic ecosystem to amplify the impact that businesses can deliver, shaping development outcomes in the process. It delivers access to critical know-how, through its Consulting, Research and Investment Banking Services and builds access to finance through Arohan and IntelleGrow, and aggregates global networks through critical initiatives Sankalp Forum and I3N. The Group works with Multilateral Agencies, Development Finance Institutions, Social Enterprises, Corporations, Investors, Policy Makers and Donors from around the world. The microfinance video shows how Intellecap is working towards providing better lifestyles to youngsters.
DaisyLend Microfinace Video
DaisyLend is more than a microfinance platform, it is a tech platform that enables a peer to peer economy where individuals rely on each other’s social reputation to borrow and invest money without involving a middleman. The key difference from other similar services is that the main factor, on which the lenders and borrowers are making decisions is the person’s Reputation Score calculated with the data from social networks. The microfinance video describes how DaisyLend is a chance for millions of people to collaboratively manage their money and lives.
Boctrust Microfinance Bank Video
Boctrust Microfinance Bank is a financial institution that gives social and economic support to the lower middle class, working class and the economically active poor. They are committed to offering the highest level of professionalism and services with integrity to their partners and customers while ensuring profitable returns to their shareholders. They provide avenue for saving, access to credit and financial advisory services to individuals and micro, small & medium enterprises with competitive advantages. The animated microfinance video shows how Boctrust delivers promising customer service, profitability and return on investment.
Co B I S Microfinance Software Video
Co B I S Microfinance Software provides you with smart effortless functionality enabling you to concentrate on other areas of your business operations. Co B I S provides you with Smart Effortless Banking Functionality, Quick Financial Reporting and Ease in Banking Institution Management, enabling you to improve in-house Productivity & hence Customer Satisfaction so that you can achieve operational excellence across your entire business with this empowering technology innovation.The microfinance platform video displays how Co B I S delivers smart banking and microfinance solutions to empower your business.
Temenos Microfinance Software Video
Temenos microfinance offers their T24 for Microfinance banking software that provides you with a pre-configured model bank based on microfinance and community banking best practices. It comes with all the control, efficiency, productivity, scalability and low-cost business benefits. Microfinance actively supports the sources of income that help people climb steadily out of poverty while improving living conditions and opportunities for their families. The microfinance platform video talks about an integrated software that can help reduce poverty across nations.
A microfinance fund or platform can create the following videos :
- Microfinance overview video
- Microfinance brand video
- 2D & 3D Animated Explainer Video
- Microfinance marketing video
- Microfinance promotional video
- Youtube Teaser Videos
- Business Use Case Study Videos
- Microfinance how to videos
With the above microfinance services & solution video examples it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are in the similar domain these videos are good start to build a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids understand microfinance solutions are continuously evolving and is an emerging segment, with a lot of transformations happening now and many more to follow in future. Lets use the power of videos to get your word out. We will be scanning the web to find more new and interesting in microfinance videos, if you have something to share do reach out to us.