Running a Credit Union has its own challenges, first differentiating from banks and then driving new customers to understand how they can benefit from Credit Unions. Each credit union is unique and building a trusted brand is tough. Video marketing is increasingly being used by credit unions to market their offering and reach new clientele.
In this article we look at 20 Video Marketing examples from credit unions that are on the spot. Watch these videos to get ideas for marketing your own credit union. Here we go :
Arizona Federal Credit Union Video
Arizona Federal Credit Union is a federally insured member, natural person credit union. Arizona Federal is dedicated to effectively serve its members’ financial needs through a professional staff, sound economic principles and a full range of financial services. They follow the philosophy of people helping people. The credit union video demonstrates how Arizona Federal is dedicated to providing financial education and playing a positive role in the communities we serve.
Space Coast Credit Union Video
Space Coast Credit Union is a member-owned, not-for-profit financial cooperative. They exist to serve their members with a full array of financial services including auto loans, mortgages, checking accounts, credit cards, savings, and business services for small to mid-size business. Like a bank, they accept deposits and make loans, but unlike banks they place the interests of their members above making profits for stockholders. They return profits to members in the form of better rates, lower fees, and enhanced services. The credit union video shows how Space Coast offers banking solutions to secure your future.
Engage Credit Union Video
Engage aims to give and support the Credit Union movement, bringing real momentum to challenge the big banks dominance, and provide a fairer, ethical service to anyone. The Engage account and Visa debit card works just like an account from a high street bank but is only available from an Engage accredited credit union. Engage is more than just a money-on, money-off account, they provide their account holders with all the benefits of having a bank account and much more. The credit union video describes how Engage account is an e-account that aims to provide 100% financial inclusion.
Evergreen Credit Union Video
Evergreen credit union operates as a non-profit credit union providing full financial services to its members.They serve all the banking needs of individuals, families and local businesses.They deliver high quality service to members by providing products and services competitively priced and delivered. They sustain a healthy organization that exceeds members’ expectations at every opportunity and delivers the finest, most personable member service in the communities they serve. The credit union video shows how Evergreen cares about the financial well-being of their members and also continually strive to enrich many communities.
USF Federal Credit Union Video
USF Federal Credit Union serves the financial needs of the staff and faculty at the University of South Florida. It delivers superior service in a friendly and courteous manner with respect for the worth and dignity of all its members. They promote thrift and the cooperative ideals of the credit union philosophy. USF offers loans and deposit accounts at competitive rates and high quality financial services at fair prices for users of those services. They maintain long-term financial stability to insure security of member deposits. The credit union video shows how USF is empowering the college community with their services.
Illawarra Credit Union Video
Illawarra Credit Union is a member-owned credit union with the purpose to help their clients achieve their financial goals, through every stage of their life. When you’re part of their credit Union you’re not just a customer, but an owner too. Their profits are reinvested into better products and services, so they can continue to offer great rates and lower fees. The credit union TV commercial video shows how Illawara offers a full range of financial products and services.
Minnesota Valley Federal Credit Union Video
Minnesota Valley Federal Credit Union is a member-owned, not for profit financial cooperative. As a member, you will enjoy convenience and member service that simply is not available at most financial institutions. As a credit union member, you are not just a customer but part-owner of a financial cooperative in which all the members pool their resources to help one another. The credit union video is designed to offer a wealth of information about the products and services offered to a Minnesota Valley Federal Credit Union member.
Eglin Federal Credit Union Video
Eglin Federal Credit Union, is a not-for-profit, member-owned financial institution. Membership includes military and civilian personnel on Eglin Air Force Base, Hurlburt Field, and Duke Field. The member’s money is federally insured by the National Credit Union Share Insurance Fund. Regardless of where you live or work, once you become a member, you may keep your membership by maintaining your account and performing at least one transaction every twelve months. The credit union video by Eglin Federal portrays how they provide first class financial services and products to its member owners while maintaining the safety and soundness of the Credit Union.
American Eagle Financial Credit Union Video
American Eagle Financial Credit Union is a full-service member-owned financial institution offering products and services to help you achieve your financial goals. They are a not-for-profit cooperative that has served generations of members. The credit union offers savings and loans to PWA employees and membership owners. The credit union video familiarizes you with the effective solutions offered by American Eagle.
Verve Credit Union Video
Verve is a Credit Union, that is guided by seven Cooperative Principles that helped form the basis for credit unions and other cooperatives. To this day, these principles continue to form the foundation on which Verve provides benefits to its members. They also provide the standard against which the credit union is operated. The credit union video talks about the multiple options offered by Verve.
Mount Lehman Credit Union Video
Mount Lehman Credit Union is a financial institution that has a member-oriented method of providing service which exceeds that of the big banks and big credit unions. They measure success in terms of personal relationships, not market share, asset size, or annual earnings. The credit union video shows how committed they are to their members, and how they believe that it is in your best interest for theirs to keep things small.
Robins Financial Credit Union Video
Robins Financial Credit Union is on a mission to deliver better banking to everyone. That means offering quality financial products and services that help their members save and earn more money. So whether you are opening your first checking account, buying a car, buying a home, or just curious about financial topics, Robins financial credit union is there to help. The credit union video shows how they provide the tools you need to make smart financial decisions that will put you on the path to a bright financial future.
Digital Federal Credit Union Video
Digital Federal Credit Union is a full-service, not-for-profit financial institution cooperatively owned by and operated for its members. Since being chartered DCU has been chosen as the credit union for employees and members of companies and organizations along with their families. The credit union video shows how DCU is the largest credit union in New England and serves many members and clients.
Innovation Credit Union Video
Innovation Credit Union is a financial cooperative that strives to be the most responsive and innovative financial services organization. They look to continuously improve their internal operations and enhance the member experience you have with them each day. They explore new methods of serving you better through the adoption of technology, listening to how and when you would like to conduct your business. The credit union video talks about the main characteristics of Innovation Credit Union.
Coastal Credit Union Video
Coastal Credit Union is a not-for-profit, member-owned, financial cooperative, committed to providing members with the financial services they need, when and where they need them – affordably, conveniently and professionally.As a not-for-profit financial cooperative, it’s in their very nature to act in the best interest of their members, who are also the owners. This animated credit union video shows how Coastal can help improve your credit union experience.
Greater Nevada Credit Union Video
The Greater Nevada Credit Union provides personal and business banking solutions such as checking, savings, loans, insurance services and more. Members also enjoy exclusive loans, such as those for first time auto and home buyers, free financial fitness consulting, and one of the highest yielding checking accounts around. The credit union video demonstrates how Greater Nevada Credit Union delivers accurate solutions for all their members.
Sooper Credit Union Video
At Sooper Credit Union their priority is to help their members secure a bright financial future. They are committed to providing real solutions to help you reach your goals and they understand the major role finances play in your life. The credit union video shows how Sooper is a trusted advisor, giving you personal and professional advice.
Redwood Credit Union Video
Redwood Credit Union offers personal and business banking products and services to Members. You can manage your money and accounts from almost anywhere. Check balances on all your RCU accounts and Review account activity and monitor your account. You can move money between your accounts and create a budget or have one suggested to you based on your account history. The Credit Union video by Redwood highlights their main features.
CU24 Credit Union Video
A credit union is a member-owned financial cooperative, democratically controlled by its members, and operated for the purpose of promoting thrift, providing credit at competitive rates, and providing other financial services to its members. CU24 has more than 450 credit unions in its network within the USA and overseas. CU24 is secure, easy to use and can be used anywhere. It provides all the financial services required, on the go. The credit union video shows how CU24 is providing access to all its user all over America.
Duke Federal Credit Union Video
Duke Credit Union is a not-for-profit financial cooperative, owned and operated by and for members of the Duke University community. Duke Credit Union is dedicated to creating a financially sound organization that provides members with financial education and member satisfaction. Through a unique partnership with Duke Human Resources, Duke Credit Union has been able to provide employees and students with the convenience of on-campus ATMs, financial seminars, and products/services designed specifically for Duke employees, students and their families. The credit union video represents how Duke Credit Union is committed to giving back to the community which supports it.
A Credit Union institution can create the following videos :
- Credit Union overview video
- Credit Union brand video
- 2D & 3D Animated Explainer Video
- Credit Union marketing video
- Credit Union promotional video
- Youtube teaser videos
- Business use case study videos
- Credit Union how to videos
With the above Credit Union instituion video examples it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are in the similar domain these videos are good start to build a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids understand Credit Union solutions are continuously evolving and is an emerging segment, with a lot of transformations happening now and many more to follow in future. Lets use the power of videos to get your word out. We will be scanning the web to find more new and interesting in Credit Union videos, if you have something to share do reach out to us.